Xandr Media CEO Ben John is joining AppNexus as Chief Technology Officer. John Doehler will report to Ben John and Jenny Leung will join his team as Vice President of Technology Strategy. Jenny will lead the company’s technology efforts. Xandr is a premium video catalog that includes more than one million movies, TV shows, and sports. The company will acquire other media companies in the coming months.
Appnexus ceo
AppNexus is changing its CEO. Joe Zawadzki is stepping down after six years. He reshaped the company’s values as it matured. He also continued to focus on diversity by mentoring underrepresented minorities and women. Often, executives do not take the time to mentor underrepresented minorities and women. In AppNexus’s case, O’Kelley saw the need to mentor them to succeed.
As an engineer, O’Kelley invented ad exchanges, the massively interconnected systems that account for a growing chunk of the online ad market. AppNexus’ servers processed 16 billion ad purchases daily and handled $700 million in ad spending last year. Its platform facilitates more than $2 billion in annual transactions and it takes 10 per cent of those transactions. However, that doesn’t mean that it isn’t competing with Google and Facebook.
Brian O’Kelley was the founder of the first online ad exchange before starting AppNexus. His company Right Media sold to Yahoo! for $850 million in 2007. Brian O’Kelley also holds a number of patents and is credited with pioneering the field of real-time advertising. He is considered a visionary in online advertising, having developed the first successful ad exchange as CTO of Right Media. In July 2007, the company was acquired by Yahoo! for $850MM.
What is xandr invest
Xandr Invest is a technology company that helps media owners and advertisers scale their campaign across digital and linear media. The company’s approach to programmatic buying is based on a unified platform that unifies first-party data with proprietary data to provide advertisers with superior results across multiple screens and media owners. The company’s products are designed to be easy to use, while delivering superior performance for both clients and advertisers.
Community offers a curated marketplace of premium video content, and Xandr Invest is the exclusive buy-side platform for this marketplace. The platform is based on the same buying technology used by AppNexus, and gives media owners access to premium video content from leading media brands. Through this platform, marketers can build strategic marketplaces and gain greater control of their data and algorithmic trading process. While many marketers are wary of this, there are a variety of benefits to using this technology.
While the platform retains some AppNexus features, Xandr Invest also offers a new interface that emphasizes customization, flexibility, artificial intelligence, and data science. Compared to the legacy AppNexus platform, Xandr Invest’s interface is easier to use and navigate. The platform provides audience targeting and activation for premium video, which is a key focus for ad buyers as TV goes over the top.
Appnexus acquired
The AppNexus leadership acquired by Xandr aims to meet the changing needs of media buyers and publishers. The new parent company invests in regional teams and aims to increase diversity amongst its workforce. The company also wants to acquire companies in Asia and Africa, where its advertising business is virtually non-existent. Its leadership will continue to work with AppNexus, and will keep on expanding. This acquisition does not affect job cuts, however.
The deal will add significant scale to AppNexus’ infrastructure and talent base. Using the technology developed by AppNexus to improve the buying and selling of digital advertising, AT&T will build on this foundation and further integrate it with its own system capabilities. In addition to this, the deal will provide access to the company’s premier clients. With this acquisition, AT&T hopes to attract other broadcast networks to join the AppNexus exchange.
The acquisition of MediaGlu will allow AppNexus to expand its mobile business. MediaGlu was founded in 2010 and has maintained a focused product development. It has gone from being a media partner to becoming a technology service provider. The acquisition will allow AppNexus to focus on developing cross-device technology and continue to hire more MediaGlu employees. The six-person MediaGlu team will remain in Baltimore. In April 2013, AppNexus announced that mobile was now accounting for 15% of total ad spend.
xandr premium video catalog
At&T’s advanced advertising company Xandr has unveiled a new tool for media buyers: the Premium Video Catalog. With the new tool, advertisers can build online video campaigns with ease, as Xandr provides access to more than 1,400 one-to-one video deals and 2,500 “off-the-shelf audience deals” for use in ad campaigns. Xandr Premium Video Catalog supports all major DSPs, including Invest.
Xandr’s Community ad platform is gaining popularity across multiple platforms. A+E Networks, AMC, and Cheddar have all signed on to the platform. Additionally, WarnerMedia’s CNN has added Xandr to its content library. Moreover, the new company is partnering with brands such as Tubi, VICE, and Philo to use the ad platform.
Xandr has a variety of publisher solutions that allow for the placement of in-stream, out-of-stream, and in-banner video ads. Xandr also provides an ad exchange platform for publishers and enables them to reach a wide audience. By using the ad server platform, advertisers can create highly relevant ad campaigns for their brand. Moreover, Xandr supports several third-party ad networks, including ad tech giants like Google.
Appnexus ssp
Earlier this year, the Forrester Group published an SSP report that found AppNexus to be the leader in publisher performance measurement. While the report showed AppNexus to be the top performer, the other players are still battling for leadership, including Rubicon Project and PubMatic. These companies are also close behind AppNexus in terms of revenue, which is good news for the company.
The SSP program was introduced by AppNexus to enable publishers to leverage its advanced controls to manage demand partners. The SSP allows publishers to drive revenue through header bidding and maintain total ad quality control. By aligning the interests of publishers and their demand partners, the SSP program allows publishers to create a more efficient ad business. The company’s new SSP also helps publishers strengthen their buy-side partnerships with advertisers.
Adnxs appnexus
While AT&T has not ruled out rejoining the consortium, recent test cases show that crafting a walled garden through telecom and digital ad play is a Herculean task. Additionally, GDPR and California’s Consumer Privacy Act may be reinstated and make it more difficult for telecom and ad companies to create a walled garden. Nevertheless, the company is doing what it can to define its brand and ensure that it does not fall by the wayside.
AdNexus’s app server is highly scalable and has a team of world-class experts that worked closely with the network to make the most of AppNexus’s capabilities. AdNXS works with both direct managed inventory and network-managed inventory to ensure that advertisers get the best possible results. This means world-class optimization, world-class team, and dedicated account teams.
appnexus revenue
AppNexus’s revenue leadership was based on display ads just three years ago, but the market for ad tech has changed rapidly, and the company’s margins have thinned as advertisers become more demanding. AT&T’s recent divestiture of Xandr may be a sign of a trend in U.S. telcos backing away from ad tech as internal politics have taken control of the company’s direction.
While the company has remained relatively quiet on its listing plans, management is vocal about the duopoly in the digital ad market. Alphabet and Facebook have monopolized the online ad market, and AppNexus is trying to establish itself as a third option. The company recently tied up with media analytics firm MediaMath and LiveRamp to offer advertisers the option to use programmatic media from sites other than Facebook.
AppNexus’ new Vice President of Technical Operations, Timothy G. Smith, brings with him over 20 years of systems experience and a unique combination of executive and technical expertise. As a former president of Vonage Network Inc., Tim G. Smith managed the company’s staff. Previously, he held key management and technical positions at Sun Microsystems Inc. and UUNET Technologies Inc., and Wayport Inc.
xandr status
As a company that serves advertisers, Xandr Media has made some major changes. The company is no longer an affiliate network, but will be a separate entity, allowing advertisers to buy and sell inventory directly from publishers. Rubenstein is leaving the company to focus on angel investing and philanthropy. Previously, Xandr was primarily known for display ads, and it wasn’t a smooth transition to video-based ad exchange.
The name Xandr comes from the founder of AT&T, Alexander Graham Bell. It is a tribute to the founder of the company, which was later acquired by AT&T for $1.6 billion. At the time of the acquisition, O’Kelley was applauded for bringing “innovation to the world.” At the time, Rubenstein was on the AppNexus board, serving as the company’s president. He oversaw the integration of AppNexus with Xandr, which is a rival for Google’s AdWords unit.
As a result, AT&T will be able to focus on its other core business – video and television. The company has spent billions on its strategy, but is now trying to sell Xandr in order to free up more cash. Xandr, which was acquired from AppNexus for $1.6 billion, has been struggling to make a profit since then. It is not clear whether the company will remain separate or merge with the WarnerMedia unit.
Xandr Media CEO Ben John is joining AppNexus as Chief Technology Officer. John Doehler will report to Ben John and Jenny Leung will join his team as Vice President of Technology Strategy. Jenny will lead the company’s technology efforts. Xandr is a premium video catalog that includes more than one million movies, TV shows, and sports. The company will acquire other media companies in the coming months.
Appnexus ceo
AppNexus is changing its CEO. Joe Zawadzki is stepping down after six years. He reshaped the company’s values as it matured. He also continued to focus on diversity by mentoring underrepresented minorities and women. Often, executives do not take the time to mentor underrepresented minorities and women. In AppNexus’s case, O’Kelley saw the need to mentor them to succeed.
As an engineer, O’Kelley invented ad exchanges, the massively interconnected systems that account for a growing chunk of the online ad market. AppNexus’ servers processed 16 billion ad purchases daily and handled $700 million in ad spending last year. Its platform facilitates more than $2 billion in annual transactions and it takes 10 per cent of those transactions. However, that doesn’t mean that it isn’t competing with Google and Facebook.
Brian O’Kelley was the founder of the first online ad exchange before starting AppNexus. His company Right Media sold to Yahoo! for $850 million in 2007. Brian O’Kelley also holds a number of patents and is credited with pioneering the field of real-time advertising. He is considered a visionary in online advertising, having developed the first successful ad exchange as CTO of Right Media. In July 2007, the company was acquired by Yahoo! for $850MM.
what is xandr invest
Xandr Invest is a technology company that helps media owners and advertisers scale their campaign across digital and linear media. The company’s approach to programmatic buying is based on a unified platform that unifies first-party data with proprietary data to provide advertisers with superior results across multiple screens and media owners. The company’s products are designed to be easy to use, while delivering superior performance for both clients and advertisers.
Community offers a curated marketplace of premium video content, and Xandr Invest is the exclusive buy-side platform for this marketplace. The platform is based on the same buying technology used by AppNexus, and gives media owners access to premium video content from leading media brands. Through this platform, marketers can build strategic marketplaces and gain greater control of their data and algorithmic trading process. While many marketers are wary of this, there are a variety of benefits to using this technology.
While the platform retains some AppNexus features, Xandr Invest also offers a new interface that emphasizes customization, flexibility, artificial intelligence, and data science. Compared to the legacy AppNexus platform, Xandr Invest’s interface is easier to use and navigate. The platform provides audience targeting and activation for premium video, which is a key focus for ad buyers as TV goes over the top.
appnexus acquired
The AppNexus leadership acquired by Xandr aims to meet the changing needs of media buyers and publishers. The new parent company invests in regional teams and aims to increase diversity amongst its workforce. The company also wants to acquire companies in Asia and Africa, where its advertising business is virtually non-existent. Its leadership will continue to work with AppNexus, and will keep on expanding. This acquisition does not affect job cuts, however.
The deal will add significant scale to AppNexus’ infrastructure and talent base. Using the technology developed by AppNexus to improve the buying and selling of digital advertising, AT&T will build on this foundation and further integrate it with its own system capabilities. In addition to this, the deal will provide access to the company’s premier clients. With this acquisition, AT&T hopes to attract other broadcast networks to join the AppNexus exchange.
The acquisition of MediaGlu will allow AppNexus to expand its mobile business. MediaGlu was founded in 2010 and has maintained a focused product development. It has gone from being a media partner to becoming a technology service provider. The acquisition will allow AppNexus to focus on developing cross-device technology and continue to hire more MediaGlu employees. The six-person MediaGlu team will remain in Baltimore. In April 2013, AppNexus announced that mobile was now accounting for 15% of total ad spend.
xandr premium video catalog
At&T’s advanced advertising company Xandr has unveiled a new tool for media buyers: the Premium Video Catalog. With the new tool, advertisers can build online video campaigns with ease, as Xandr provides access to more than 1,400 one-to-one video deals and 2,500 “off-the-shelf audience deals” for use in ad campaigns. Xandr Premium Video Catalog supports all major DSPs, including Invest.
Xandr’s Community ad platform is gaining popularity across multiple platforms. A+E Networks, AMC, and Cheddar have all signed on to the platform. Additionally, WarnerMedia’s CNN has added Xandr to its content library. Moreover, the new company is partnering with brands such as Tubi, VICE, and Philo to use the ad platform.
Xandr has a variety of publisher solutions that allow for the placement of in-stream, out-of-stream, and in-banner video ads. Xandr also provides an ad exchange platform for publishers and enables them to reach a wide audience. By using the ad server platform, advertisers can create highly relevant ad campaigns for their brand. Moreover, Xandr supports several third-party ad networks, including ad tech giants like Google.
appnexus ssp
Earlier this year, the Forrester Group published an SSP report that found AppNexus to be the leader in publisher performance measurement. While the report showed AppNexus to be the top performer, the other players are still battling for leadership, including Rubicon Project and PubMatic. These companies are also close behind AppNexus in terms of revenue, which is good news for the company.
The SSP program was introduced by AppNexus to enable publishers to leverage its advanced controls to manage demand partners. The SSP allows publishers to drive revenue through header bidding and maintain total ad quality control. By aligning the interests of publishers and their demand partners, the SSP program allows publishers to create a more efficient ad business. The company’s new SSP also helps publishers strengthen their buy-side partnerships with advertisers.
adnxs appnexus
While AT&T has not ruled out rejoining the consortium, recent test cases show that crafting a walled garden through telecom and digital ad play is a Herculean task. Additionally, GDPR and California’s Consumer Privacy Act may be reinstated and make it more difficult for telecom and ad companies to create a walled garden. Nevertheless, the company is doing what it can to define its brand and ensure that it does not fall by the wayside.
AdNexus’s app server is highly scalable and has a team of world-class experts that worked closely with the network to make the most of AppNexus’s capabilities. AdNXS works with both direct managed inventory and network-managed inventory to ensure that advertisers get the best possible results. This means world-class optimization, world-class team, and dedicated account teams.
appnexus revenue
AppNexus’s revenue leadership was based on display ads just three years ago, but the market for ad tech has changed rapidly, and the company’s margins have thinned as advertisers become more demanding. AT&T’s recent divestiture of Xandr may be a sign of a trend in U.S. telcos backing away from ad tech as internal politics have taken control of the company’s direction.
While the company has remained relatively quiet on its listing plans, management is vocal about the duopoly in the digital ad market. Alphabet and Facebook have monopolized the online ad market, and AppNexus is trying to establish itself as a third option. The company recently tied up with media analytics firm MediaMath and LiveRamp to offer advertisers the option to use programmatic media from sites other than Facebook.
AppNexus’ new Vice President of Technical Operations, Timothy G. Smith, brings with him over 20 years of systems experience and a unique combination of executive and technical expertise. As a former president of Vonage Network Inc., Tim G. Smith managed the company’s staff. Previously, he held key management and technical positions at Sun Microsystems Inc. and UUNET Technologies Inc., and Wayport Inc.
xandr status
As a company that serves advertisers, Xandr Media has made some major changes. The company is no longer an affiliate network, but will be a separate entity, allowing advertisers to buy and sell inventory directly from publishers. Rubenstein is leaving the company to focus on angel investing and philanthropy. Previously, Xandr was primarily known for display ads, and it wasn’t a smooth transition to video-based ad exchange.
The name Xandr comes from the founder of AT&T, Alexander Graham Bell. It is a tribute to the founder of the company, which was later acquired by AT&T for $1.6 billion. At the time of the acquisition, O’Kelley was applauded for bringing “innovation to the world.” At the time, Rubenstein was on the AppNexus board, serving as the company’s president. He oversaw the integration of AppNexus with Xandr, which is a rival for Google’s AdWords unit.
As a result, AT&T will be able to focus on its other core business – video and television. The company has spent billions on its strategy, but is now trying to sell Xandr in order to free up more cash. Xandr, which was acquired from AppNexus for $1.6 billion, has been struggling to make a profit since then. It is not clear whether the company will remain separate or merge with the WarnerMedia unit.
The New AppNexus Leadership Team: Brandon Atkinson
The transition from Brian O’Kelley as AppNexus’s ceo is an important one. Atkinson has spent the last decade building a diverse team, and the new leadership team is likely to continue his legacy. In this piece, we’ll talk about Atkinson’s hiring practices, the new company’s focus on diversity, and how the ABA is working to increase diversity in tech. This article was originally published on August 28, 2018.
Brian O'Kelley steps down as appnexus ceo
AppNexus is losing one of its co-founders. AppNexus CEO Brian O’Kelley has announced his resignation. The company was acquired by AT&T in June. O’Kelley was instrumental in the company’s transformation and has been a key figure in the company’s success. He has been a major advocate for diversity and inclusion and has consistently invested in mentoring underrepresented minority and women entrepreneurs.
Before joining AppNexus, Mr. O’Kelley helped build Right Media, which was sold to Yahoo for $680 million. AppNexus’ founder, Brian O’Kelley, founded the company and built it into one of the largest independent ad tech companies. Before joining AppNexus, he served as the technology chief at Right Media, a company that later sold to Yahoo for $680 million.
Atkinson's executive team filling out
Atkinson joined AppNexus in 2010 as group leader of the Global Services division. Back then, the company had a staff of 28, and it had grown to a staff of more than 1000. He noticed that the company’s leadership team was largely made up of white, male, early to mid-30s men. Equal opportunity and psychological safety are two important issues for Atkinson, who is passionate about creating a diverse environment.
While diversity in the workplace is important, it’s often overlooked in the hiring process. AppNexus takes diversity and inclusion seriously, and the company has taken steps to do so by embedding it into its onboarding process. New hires are required to teach something they learned about the company and industry ecosystem during this program. In addition to being educational, this program helps the executive team form an impression early on.
Atkinson's legacy at appnexus
Earlier this year, AppNexus hired Brandon Atkinson from HP, where he served as VP of Client Services. At HP, he had extensive experience scaling organizations. While at HP, he led the acquisition of Opsware, a start-up co-founded by Marc Andreessen and Ben Horowitz. In his role at HP, Atkinson launched Opsware’s R&D center in Romania, and built its Education Services and Global Services Operations organizations. He has a proven track record of scaling organizations, from small enterprises to global conglomerates.
ABA's efforts to increase diversity in tech
The ABA is a non-profit organization dedicated to increasing the diversity of the tech industry. Its goal is to create a better environment for Black talent to be able to thrive in the industry. As a result, the ABA partners with organizations that promote interest in tech within minority communities. These organizations often sponsor events and school adoptions in an effort to help improve education opportunities. These events are designed to increase diversity and inclusion in tech by providing linkages between the tech industry and minority communities.
The tech industry has long had a diversity problem. Its homogeneity results in unjust facial recognition technology and product flaws. For example, virtual reality headsets are designed by men, but women can feel nausea from them. Thus, it is critical that more women and minorities join these efforts. In addition, the ABA is supporting programs to address the diversity gap by addressing issues like gender bias and racial bias in tech.
To close the diversity gap, tech companies must seek diverse talent and develop strategies for attracting and keeping them. This requires developing new ways to recruit diverse talent and examining where it exists in these regions. The goal of this new approach is to improve the chances of attracting and retaining high-quality candidates. ABA’s report reveals that seventy percent of tech workers are white, while ninety percent are minorities.
The ABA has made a number of strides in increasing diversity in the tech industry, but it is still a long way from reaching its goal of diversifying the workforce. In fact, the ABA has had high turnover in its ranks since the rule was first proposed. This is not good enough – companies need diverse employees to compete for jobs, but the ABA must also increase diversity to meet the needs of the tech community.
In addition to creating a diversity handbook, the ABA also launched a task force to evaluate resources and rewrite the language in courses and syllabi. To help with this effort, the ABA’s Harriet W. Sheridan Center for Teaching and Learning developed a sample statement for each ABA Department’s syllabi. It aims to foster respectful discourse and to encourage reporting of inequity in the workplace.
